Your Income Is an Asset.

Most people treat income as fixed and expenses as adjustable.

That's backwards.

Expenses have a ceiling.
Income has far more upside.

If margin is the oxygen of your fortress,
income is the engine that produces it.

You can only cut so much.
But you can often grow your earning power substantially over time.

Earning Power = Market Value × Opportunity

Two variables determine your income potential:

1) Market Value

• Skills that are scarce
• Skills that produce measurable value
• Skills that reduce risk or increase revenue for others

2) Opportunity Access

• Industry positioning
• Network exposure
• Geographic flexibility
• Willingness to switch roles

You are not paid for effort.
You are paid for value in a market context.